SwimMark is the Swim England's aquatic quality mark for the development of effective, ethical and sustainable Swim England affiliated clubs. It's a planning tool, based on the principles of long term athlete development, enabling clubs to help athletes, teachers, coaches and administrators to achieve their full potential. It focuses particularly on the needs of athletes – striving to provide them with the best possible support and environment.

Swim Mark accreditation is a ‘quality mark'. It recognizes nationally and regionally the clubs that are committed to providing safe, effective and quality services for the benefit of their members. Clubs work steadily towards the attainment of a series of outcomes all of which are seen as essential if the right level of support is to be provided at each stage of an athlete’s development.

Swim England has a commitment to achieving its equity targets throughout the sport. Swim Mark is no different and the association is keen to support clubs in the shared objective of widening the participation base and hence the performance of the sport as a whole. Swim Mark is a team effort requiring the input of all at Soundwell Swimming Club. It will continue to prove that the club is following procedures set up by Swim England enabling the club to run effectively.